RESUME

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Courtney Zollinger

STRATEGIC • DATA-DRIVEN • INNOVATIVE • LEADER

RESUME

Summary

Innovative and data-driven marketing executive with 15+ years of experience transforming brand strategy into revenue growth. Proven track record of scaling marketing operations, optimizing full-funnel campaigns, and forging high-impact partnerships that drive sustained market expansion. Adept at leading cross-functional teams, aligning sales and marketing for peak performance, and leveraging analytics to inform high-ROI strategies. Spearheaded a lead generation overhaul, increasing conversion rates by 35% in three months, while simultaneously boosting customer retention by 25%, resulting in a 8% revenue surge. Recognized for balancing the art and science of marketing, consistently delivering strategies that exceed KPIs and fuel long-term business success.

Work Experience

Chief Marketing Officer | NY Kids Club & NY Preschool

May 2024 - Present | New York, NY

Developed a comprehensive data-informed strategic framework for Private Equity Board Meetings, resulting in improved clarity and engagement among board members
Collaborated with key, cross-functional stakeholders using exceptional communication skills to execute go-to-market strategy and launch campaigns for new product offerings driving an additional $500K in annual revenue
Defined organizational goals and product roadmap to streamline operations and messaging for short and long-term planning, including a full-funnel sales and marketing strategy that resulted in a 35% increase in lead generation within 3 months
Introduced and optimized a CRM system (HubSpot) within 6 months, enhancing admissions efficiency, data integrity, targeted audience segmentation and messaging to boost customer retention by 25% driving 8% YoY revenue growth
Led a brand identity transformation, ensuring consistent messaging across all digital and offline touch points for market differentiatioN

Division Marketing Manager | Bright Horizons

Dec 2022 - May 2024 | New York, NY

Developed and executed a data-driven, hyper-local, omni-channel marketing strategy for 34 sites, driving $70M+ in annual revenue
Forged strategic, innovative partnerships to implement low-cost cross-promotion opportunities that resulted in an additional $750K in revenue
Created monthly analytic dashboard with KPIs to leverage for team guidance on strategy & planning to increase conversion rates by 20% YoY within 12 months

Executive Director & Head of School | Paché Montessori

Aug 2017 - Dec 2022 | Brooklyn, NY

Led a team of 34 through change management during various crises, including an organizational restructure, rebrand, & COVID-19 pandemic, achieving a 200% profit increase during tenure
Oversaw all operations, growth & business functions including financial oversight, planning & analysis for an annual budget of $4.5M

Director of Outreach & Experience | LePort Schools

Apr 2013 - Aug 2017 | Irvine, CA

Created and executed sales and marketing strategy to drive organizational revenue growth by 24%
Mentored & led admissions teams across 21 sites through sales enablement & coaching for 30% retention, 20% lead and 15% conversion rate growth YoY, driving an additional $1M in revenue

Director of Sales & Marketing | Pasang Digital

Apr 2013 - Dec 2022 | Newport Beach, CA

Crafted marketing campaigns for Fortune 1000 clients that resulted in an average 40% increase in digital engagement, driving demand generation by 10% in one quarter
Designed the marketing strategy for the Kickstarter campaign that achieved record-breaking funding at the time by over $10M

Marketing Director, Lucas Oil Pro Motocross | MX Sports Pro Racing

Feb 2008 - Apr 2013 | Morgantown, WV

Boosted local ticket sales by 35% YoY & customer engagement by 40% through hyper-local field marketing
Drove a 20% increase in sponsorship revenue by executing an innovative brand and identity overhaul, creating the organizational-first Brand Guidelines & Standards

Education

West Virginia University | English

2009 | Morgantown, WV

Skills

Go-to-Market (GTM) & Product Positioning

GTM Strategy & Execution, Value Proposition Development, Competitive & Market Research

Demand Generation & Growth Marketing

Full-Funnel Campaign Optimization, ABM (Account-Based Marketing), Lead Nurturing & Retention Strategies, Audience Segmentation, Tracking & Targeting

Campaign Execution & Digital Marketing

SEO, SEM, and Paid Media for Education Marketing, Social Media Strategy & Optimization, Email Marketing (Constant Contact, Mailchimp, Pipedrive)

Analytics & Data-Driven Decision Making

Product Performance Metrics & Dashboards, A/B Testing & Conversion Rate Optimization, Marketing Automation/CRM (HubSpot, Marketo, Pardot)

Branding & Content Strategy

Messaging & Positioning Strategy, Product Storytelling & Thought Leadership, Multi-Channel Content Marketing, Agency Management

Sales Enablement & Cross-Functional Collaboration

Sales & Customer Success Alignment, Internal & External Stakeholder Communication, Pricing & Packaging Strategy

Leadership & Operations

Cross-Functional Team Leadership & Coaching, Budgeting & Financial Planning ($4.5M+ budgets), Change Management & Crisis Leadership

References

Available upon request

Courtney Zollinger

STRATEGIC • DATA-DRIVEN • INNOVATIVE • LEADER

RESUME

Summary

Work Experience

Education

Skills

References

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